HAGER - WORKSPHERE
As part of a repositioning strategy of the Hager Groups Thealit brand, Studio & Partners developed a product concept and communication strategy to increase the brand’s visibility and solve one of the major issues in office cable management.
By developing a flexible and simple product solution for the table top connection to power and data, that can be adopted to all tables or desk, may they be purposely designed for the office or just adopted surfaces at home. We all share the frustration of searching for a connection point by crawling on the floor, when elevating it and designing it nicely can transform this experience into a pure pleasure.
The Workspehere product that Studio & Partners conceived, makes the connection competence of Thealit, an electrical infrastructure solution producer, visible and enables the consumer to appreciate the ease of access to power and data.