HAWORTH - ENCLOSE & COMPOSE
The Compose and Enclose are the first products part of a strategy initiative to develop a new strategy for Haworth's North American market. It also repersents Studio & Partners' ability to use its "cultural engineering" approach to engage in the long term business objectives and brand positioning to create appropriate innovative design concepts for complex markets.
After winning a competition in 2002, Studio & Partners was selected to conceive a compatible range of product platforms that would provide an integral offer for work environments, in particular to support architectural design needs to respond to different building typologies, evolving workstyles and LEED environmental criteria.
NeoCon 2005 saw the launch of the first products of this "adaptable workspace" philosophy in the Chicago showroom space revitalized in 2004. It is being reinforced with a new brand communication strategy, headquarter refurbishment and the revitalisation of all showrooms, Studio & Partners accompanies this strategic process by continous consultation.
In collaboration with Haworth Design Studio